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Our logo is our most valuable brand element. Itidentifies and represents Children’s Medical
Center Dallas at every point of contact and is often our first and last chance to communicate who we are.
Whenever we write a letter; send a statement; produce a brochure, newsletter, flier or poster; or simply add our logo
to a document, we are representing Children’s and have a responsibility to use our brand in an appropriate manner.
Inside you’ll find simple directions on how to use our visual identity correctly, while always capturing the unique
spirit of what goes on at Children’s every day.
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The Children’s Medical Center logo is composed of two elements: the red balloon and the Children’s
Medical Center logotype. These elements combine to create the Children’s Medical Center logo.
This logo is custom designed and should not be modified, altered or adjusted in any way, as it may
jeopardize our legal trademark. Under the most extreme circumstances, the logo may need
adjustment. This can only be determined and accomplished by the Children’s public relations
and marketing department. When applying the logo, use only the approved electronic
versions available from the Children’s public relations and marketing department. Please
do not attempt to reconfigure or redraw the logo.
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| The Logo has been designed for maximum legibility, impact and memorability. This section of the style guide is intended to explain how the Children's signature should be portrayed within ChildNet and the supporting template pages. Additional in-depth information concerning the Children's logo can be found in the Children's Logo Standards Manual. |
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