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The logo is the same size and has the same background on both www.childrens.com and ChildNet. This helps bring continuity to both sites to further help reinforce a unified brand name. The most important rule to remember when using the Children's logo anywhere online is to make sure if you re-size the image you keep the proportions the same. The shape of the logo should always remain proportionate. It is best to use the provided Children's Logo as a starting point. As a rule of thumb the smallest you would want to resize the logo is 180 pixels wide by 90 pixels high. If re-sizing the provided logo, the dimensions should always retain a 2:1 ratio.