| A brand vision is a promise that a brand makes to all who encounter it.
It defines our business in a way that casts a wide net over all our
audiences, while providing an inspirational goal that can be in the
hearts and minds of our staff. The purpose of defining a brand’s
position is to develop a platform for communications that is rele vant
and motivating to the people we are trying to reach — in our case,
physicians, patients, volunteers, staff, donors and our community.
By consistently putting forth a unified image to the public, we
are bringing value, prominence and awareness to Children’s. This
increased visibility in turn helps with recruiting, fundraising, and
other areas of growth. The brand’s personality is its
expression in human terms. Often, it is the brand’s personality that
allows an emotional relationship to develop between the brand and its audiences. |
The Brand Personality The Children’s brand personality focuses on these five traits:  |
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| This section discusses the basics for keeping the pages found within ChildNet branded properly by covering Children's logo usage, color schemes, typography and photography. |  |
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